Packaging and Corporate Social Responsibility

It’s impossible to talk about packaging these days without the topic of sustainability coming up. At PSI, we recognize our responsibility to the environment, and we continually strive to decrease our impact and do more with less.

Another related term we’re hearing more and more these days is corporate social responsibility (CSR), which goes beyond sustainability. CSR refers to a company’s practice of taking responsibility for its effects not only on the environment but also on people’s social well-being. CSR is about having respect—for the environment, for communities, and for society as a whole.

 

CSR isn’t a marketing gimmick; it has far-reaching effects on consumers.

According to a study by Cone Communications, “91 percent of global consumers expect companies to do more than make a profit, but also operate responsibly to address social and environmental issues.”

 

So what role does packaging play in CSR?

According to consulting agency SociaLab, sustainable packaging might be the Holy Grail of CSR. It’s that important to consumers.

In general, packaging is a wonderful thing—it protects essential products such as food, medicines, and more from damage during shipping. But not all packaging is created equally. Some retailers overpackage their products. They use boxes or bags that are far too large for the products they house. They use excessive amounts of filler material or tape. In short, they’re wasteful.

Consumers notice this kind of thing, and it affects their buying behaviors. According to Cone Communications, 90 percent of consumers say they would boycott a company for irresponsible behavior, which of course can include wasteful packaging.
 

“At PSI, our passion for packaging is matched by our commitment to CSR. We recognize the growing need for environmentally friendly package designs and materials that meet consumers’ expectations for us to serve the greater good. We aim to provide our customers with high-quality products and outstanding service while maintaining an exceptional level of responsibility to our communities, our employees, and our environment.”

 

We do this by:

  • • Eliminating waste by designing packaging that uses minimal tapes and fillers
  • • Increasing our customers’ material grades to ensure their manufacturing facilities are getting more than a single use from their packaging
  • • Using responsible printing practices and materials including recycled corrugated cardboard and eco-friendly inks
  • • Recycling an average of 10 tons of corrugated scrap per day between our three facilities
  • • Reclaiming 100 percent of our wastewater
  • • Relying on roof-top solar panels to generate 45 percent of the daily electricity demand at our corrugated sheeting facility

We’re also certified by the Sustainable Forestry Initiative, meaning we only buy raw materials from responsible and ethical sources. Visit our sustainability page to learn more about how we minimize our environmental impact and help better our communities and our world.

Do you need help creating sustainable, socially responsible packaging for your products? Contact PSI today.

 

About Jessi Knipe-Semler

Jessi Knipe-SemlerJessi is the Design & Marketing Manager for PSI Group. As a multidisciplinary design and marketing generalist, she works with customers to enhance their packaging brand and create unique user experiences.

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